Lincoln Mark V Dealer Albums

Complete Guide to Lincoln Mark V Dealer Albums (1977-1979)

1977-1979 FULL DEALER ALBUMS, PRODUCT FACTS ALBUMS AND ADVERTISING ALBUMS

1979 DEALER ALBUM

1979 Luxury Car Full Line Dealer Album

The 1979 Luxury Car Dealer Album was an elaborately constructed binder with each and every possible fabric and paint chip sample available on the 1979 Luxury Cars.  It is a very large binders measuring 14 inches by 20 inches and about 4 inches thick.  It contains actual vinyl, leather, fabric and paint samples for the customer to see and touch when ordering their new car.

1978 DEALER ALBUM

1978 Luxury Car Full Line Dealer Album

The 1978 Luxury Car Dealer Album is the last word in reference for any and all fabric or paint choices for the new 1978 Luxury Car Lines.  It is a large bindered unit measuring 14 inches by 20 inches and 3 inches thick.   Customers could browse through the album and see an actual sample of each and every fabric and paint choice available for 1978 Luxury Cars.

1977 DEALER ALBUM

1977 Luxury Car Full Line Dealer Album

The 1977 Luxury Car Dealer Album is the last word in reference for any and all fabric or paint choices for the new 1977 Luxury Car Lines.  It is a large bindered unit measuring 14 inches by 20 inches and 3 inches thick.   Customers could browse through the album and see an actual sample of each and every fabric and paint choice available for 1977 Lincoln Luxury Cars.

1979 PRODUCT FACTS

1979 Luxury Car Product Facts Album

The salesman’s brain.  This superb album gives the Lincoln salesman every possible fact and figure for the 1979 Luxury Car lineup. 

1978 PRODUCT FACTS

1978 Luxury Car Product Facts Album

Every fact and figure and option detail could be found in the 1978 Luxury Car Product Facts Album.  Comparisons with competitor car lines as well as EPA fuel mileage estimates could also be found here.

1977 PRODUCT FACTS

1977 Luxury Car Product Facts Album

This standard binder sized book was the Lincoln salesman’s best friend.  Here they could find any and all information on the 1977 Lincoln Luxury Car Line. 

1979 ADVERTISING ALBUM

1979 Dealer Advertising Manual

A really unique album.  Here the dealer had access to an array of advertising materials that they could use to place newspaper ads and print ads.  Complete narration for radio and television commercials were also included.  An order form was included to order pre produced television commercials for each car line.

1978 ADVERTISING ALBUM

1978 Dealer Advertising Album

A unique album that contained every possible reference for creating print and commercial advertising for each carline was the name of the game for this manual.  Television and radio narrations were also included for those types of advertising as well.  Click each photo for close up view.

79 FLEET BUYERS GUIDE

1979 Lincoln Mercury Fleet Buyers Guide

This nicely binded album was handed out to prospective Lincoln Mercury Fleet Customers.  It features the entire Lincoln Mercury line in a similar style and format as the Product Facts Book.  However the Fleet Buyers Guide is all in color.  It measures approximately 12 inches by 9 inches and is about 70 pages in length.

78 LUX CAR ADV HIGHLITE

1978 Luxury Car Advance Product Highlights

A small 7 inch by four inch sized booklet sent out to Lincoln Mercury dealers to give sales personnel a preview look of the upcoming 1978 Lincoln Luxury Car Line.  The booklet covers all three Lincoln car lines:  Continental, Mark V and Versailles.

78 LM COMP COMPARISON

1978 Lincoln Mercury Advance Dimension Booklet

This small 7-inch by 4-inch booklet compares the various Lincoln and Mercury car lines with their associated competitors. A very handy booklet for sales personnel to have in order to note to prospective customers the superiority of the Lincoln and Mercury car lines above the “other” makes.

1977 DEALER MERCHANDISE

1977 Lincoln Mercury Dealer Signage and Merchandise Brochure

This large scale multi part brochure was used by dealers to select the various car line signage that could be used for displays in Lincoln Mercury dealers.  The brochure also denotes customer courtesy gifts that the dealer could purchase from Ford as well.  Comes complete with ordering forms.

1977 DEALER MERCH 2

1977 Lincoln Mercury Dealer Merchandise Brochure

This large-scale brochure features the various courtesy gifts available for dealers to purchase and hand out to prospective customers. Also, various promotional materials were included, such as new car line announcements and invitations to send out to new or past Lincoln customers. 

LM DEALERS

Vintage Lincoln Mercury Dealers

Vintage Lincoln Mercury dealers through history.